GENERATIVE AI IN MARKETING Generative AI Marketing the Next Frontier of Innovation The marketing community is aflutter with the new opportunities that generative artificial intelligence (AI) has opened up. The adoption of these potent AI systems that can produce creative assets and original content holds the potential to revolutionize the methods and approaches used by marketers to interact with consumers. DOWNLOAD PDF: https://www.marketsandmarkets.com/industry-practice/RequestForm.asp?page=Generative%20AI According to Anthropic CEO Dario Amodei, “Using generative AI, a small team of marketers can match the output of an entire traditional ad agency.
